We pride ourselves on our commitment to the following initiatives to ensure sustainability of the planet and of livelihoods.
THE LYFCYCLE FOUNDATION
5%. That's what we're allocating from our profits towards the Lyfcycle Foundation. An initiative through which we aim to maximise the positive social and environmental impact we have on the communities around us.
We've chosen to partner with a number of charities that make up our immediate communities both in Nottingham (our HQ) and also overseas where a large part of our work is focused. We strongly believe that we cannot achieve sustainability in products without investing in the sustainability of people and their livelihoods.
OUR 5 FOR 25
At Lyfcycle we are dreaming with a more sustainable future for the fashion industry and we are working to achieve this vision. We want to improve the practices of our company and sector. That is why we participate in Lyfcycle's "5 for 25", some key sustainability targets for 2025.
Reduce, Reuse & Recycle 10 Million Plastic Bottles
It is estimated that plastic waste kills 100 million marine animals every year. We're working to reduce plastic pollution by using recycled materials and developing new sustainable alternatives for our products.
Save 500 Million Litres of Water
1KG of cotton typically requires approximately 9,900 litres of water to be produced. Some experts contend that cotton is the largest user of water amongst all agricultural commodities. That's why we'll only use sustainably sourced and/or recycled cotton to reduce the impact of our clothing.
Reduce, Reuse & Recycle 50 Tonnes of Pre and Post Consumer Textile Waste
The fashion industry produces huge amounts of textile waste, both from unwanted clothing but also before the clothes get to our stores from factory floors. We're here to implement positive change in the industry by repurposing waste fabrics and supporting post-consumer recycling.
CIRCULAR PACKAGING AND DESIGN
100% of Product Packaging and Design to be Fully Sustainable, Recyclable or Natural
It's not just fabric that goes into making garments, people often forget about the packaging and design... But not us! That's why we're committed to sourcing eco-conscious and natural alternatives for our customers to produce fully sustainable products from top to bottom.
Plant 10,000 Trees to Offset Carbon Emissions
We know we're not perfect, which is why we're going the extra mile to offset our carbon footprint. We're aiming to plant 10,000 new trees to give life back to the planet.